Great design and brand success is a purposeful journey that starts from the ground up with solid foundations.
Goals are very important – I start with a thought process, blue-sky, big picture thinking and then plan how to ensure success. In this process I look at your competition, and carefully reflect on your own aspirations. It’s all about the essence of your brand. I put pen to paper and map out what I understand, what can I recommend and what the best medium (from print to web and place-making) would be to achieve your aspirations.
A distinguishing feature of my design is to care for every detail, to be consistent throughout projects and ensure their visual elegance and purity. In doing so I create a great design – to combine gifted creativity with solid strategy, marketing knowledge and the ability to wear a range of hats to carry the project from inception to completion.
The diversity of my experience and the breadth of my skills cover many forms of media including print-based marketing collateral, web design, outdoor & interior design, as well as furniture design.
I am proud of who I design for. It is such a pleasure to work with many companies, to see them evolve and their businesses excel.
Benchmarking and market positioning in terms of functional and symbolic values.
The conscious use of the design language leads to predictable reactions – thus an effective sales support tool.
Comprehensive assistance in conscious creation of the brand's image.
Design and arrangement of commercial interiors, as well as care over the brand's visual identification standards.
I’m proud on producing strong, fresh and relevant design solutions (and my portfolio) speaks for itself.