the golden ratio strategy

Aesthetic & Implant Dentistry Clinic.

#rebranding #logodesign #visualidentity #brandmanagement #brandguidelines #servicedesign #print #webdesign

Details.

The purpose of the rebranding was to develop a coherent brand image, that would combine a patient-oriented strategy with the philosophy of Zen and well-being. The lotus flower symbolizes enlightenment and potential, and the composition is characterized by horizontal and radial symmetry based on the golden ratio, which is reflected in every element of the Visual Identity System.

Samples.